Ancillary Product - Digi Pak

Ancillary Product - Magazine Advert

QR code - links to my music video

The above screenshot shows my working Qr code that I have made which the audience can use in order to gain access to my music video via YouTube. 

Ancillary Product - Magazine Advert Feedback

The above screenshots show the feedback that I gathered for my magazine advert.

The first screenshot says that the colour schemes fit the genre very well and that it would appeal to its target audience. However their criticism was that it work better on a coloured or black background as oppose to a white background as this would make it fit the context and form much better. When producing my work, I will put the advert on a black background in order to deal with this issue.

The second screenshot says that the colours used suited the tone and the mood well, for example the light blue and black. However again, their criticism was that the advert did not work as well on a white background so therefore they suggested that I changed this.

The third screenshot also said that the colours worked well and also that the colours and themes linked well to the dig pak idea. However their advice was that the advert again would work better and stand out more on a coloured background instead of a white one. They also said that I needed to include more information on where the product could be purchased from so I will include this when producing my final product.

Ancillary Product - Digi Pak Feedback

All of the above images show the feedback that I gathered for the draft of my digi pak.

The first image says that the simplicity of the colour scheme works well and they thought that this suited the genre well. They also said that they thought the audience was young adult males who like rock/alternative music. However their one concern was that the imagery used is all screenshots taken from my music video so they suggested taking some original shots when making my digi pak. I agree with this point and when producing my work, I will be taking original shots that will be then used in my work.

The second image also says that the colour scheme used matches and suits the genre. Also they said that they thought the audience was alternative and that the themes are relatable to this audience. However their feedback was again that original shots could be used as well as changing the inside panels as both of them were the same so this meant that it was a bit repetitive. I also agree with this and when producing my work, I will think of and utilise new ideas that will replace the panels which were too bland.

The third and fourth images said that the colours worked well however their main criticism was that they thought black and white may work better as oppose to the blue, black and white that I had used. I personally disagree with this statement as I feel that my colour scheme was clear and worked well as well as suiting my target audience.

The fifth image says that all of the colours used worked really well and they thought that these were clear. However their concern was that they were too sure what they were looking at in terms of the image itself. Although I agree with them that the images are fairly dark and almost distorted which makes it hard to understand what they are, this is the style that I am trying to achieve.

Ancillary Product - Digi-pak and Magazine Advert Drafts

Ancillary product research - 3 existing examples

Ancillary product research - Rule of thirds

     

Editing updates 7

I have decided to add a performance element into my product and it shows the main character/artist singing the words in sync with the music. I felt that this would help to give the audience more of a connection with video and with the character. I also placed a cold effect over the top of the footage to try and separate this footage from the rest of the storyline and to make clear that it was happening at a different time to the story. 

Editing updates 6

The latest editing update that I have done with my product is to add footage at the beginning, before the song starts. I decided to add footage of the main character sleeping in order to let the viewer see that he is sleeping and this leaves them wondering until the end whether or not the whole thing is going to be a dream. I feel this will be effective as it will keep the audience watching as they will want to find out what the character is dreaming about.