Final Cut - FOALS - What Went Down

First Cut Feedback

The above screenshot shows the feedback that I received when presenting my first cut to the rest of the class. I was able to gain some ideas as well as advice on the thing that I could improve in my product and I was also able to find out which parts worked well and whether they attracted my target audience. One of the things that they liked was the colours which I used as they felt that these matched and suited the genre well and helped the video to look like an authentic music video from the genre. Also, they said that the editing was done well and that it was in time with the lyrics as well as the visuals which helped to create the relationship between the audio and the visuals, as stated in Andrew Goodwin's theory. They thought that the performance element which I had included within the video worked well and again fitted in with one of Andrew Goodwin's key elements of a music video. However the criticisms that I recieved were mainly that they thought some parts of the narrative were unclear at times and that some of the shots had an unclear meaning to them. Also they thought that one of the shots, which was on a train, was a bit too long and they recommended that I shortened this to make it more effective. In order to improve my product in these certain areas, I will take the feedback on board and shorten certain shots as well as add other shots in order to ensure that the narrative is more clear for the target audience. 

First Cut

Ancillary Product - Digi Pak

Ancillary Product - Magazine Advert

QR code - links to my music video

The above screenshot shows my working Qr code that I have made which the audience can use in order to gain access to my music video via YouTube. 

Ancillary Product - Magazine Advert Feedback

The above screenshots show the feedback that I gathered for my magazine advert.

The first screenshot says that the colour schemes fit the genre very well and that it would appeal to its target audience. However their criticism was that it work better on a coloured or black background as oppose to a white background as this would make it fit the context and form much better. When producing my work, I will put the advert on a black background in order to deal with this issue.

The second screenshot says that the colours used suited the tone and the mood well, for example the light blue and black. However again, their criticism was that the advert did not work as well on a white background so therefore they suggested that I changed this.

The third screenshot also said that the colours worked well and also that the colours and themes linked well to the dig pak idea. However their advice was that the advert again would work better and stand out more on a coloured background instead of a white one. They also said that I needed to include more information on where the product could be purchased from so I will include this when producing my final product.