Evaluation 4

Evaluation 3

Evaluation 2 - Evidence

The above screenshots is my evidence which shows the colour scheme, themes and images which I included within my Digi Pak design as well as my album cover in order to help create synergy and allow my audience to make and see clear links between each of my products. 

This is my magazine article which I created and I felt that it was important to use a recognisable image which came from my digi pak design and I felt that the audience would be able to make clear links between my products by seeing the repetitive 'x ray' colour theme and they would be able to associate this with my music video. 

Evaluation 2

Evaluation 1

Final Cut - FOALS - What Went Down

First Cut Feedback

The above screenshot shows the feedback that I received when presenting my first cut to the rest of the class. I was able to gain some ideas as well as advice on the thing that I could improve in my product and I was also able to find out which parts worked well and whether they attracted my target audience. One of the things that they liked was the colours which I used as they felt that these matched and suited the genre well and helped the video to look like an authentic music video from the genre. Also, they said that the editing was done well and that it was in time with the lyrics as well as the visuals which helped to create the relationship between the audio and the visuals, as stated in Andrew Goodwin's theory. They thought that the performance element which I had included within the video worked well and again fitted in with one of Andrew Goodwin's key elements of a music video. However the criticisms that I recieved were mainly that they thought some parts of the narrative were unclear at times and that some of the shots had an unclear meaning to them. Also they thought that one of the shots, which was on a train, was a bit too long and they recommended that I shortened this to make it more effective. In order to improve my product in these certain areas, I will take the feedback on board and shorten certain shots as well as add other shots in order to ensure that the narrative is more clear for the target audience.